Professor Matthew Cripps BA MA CPFA is Director of Behaviour Change at NHS England and leads the National Menopause Improvement Programme. Previously, Matthew created and embedded NHS RightCare as a national improvement programme in England. He now leads on spreading the concepts of behaviour change, population healthcare improvement and optimal value in health, and is a member of NHS England’s Medical Directorate senior team.

Matthew is a Professor at Warwick Business School, with a focus on sustainable health systems, Honorary Professor of Population Healthcare Improvement at the University of Salford, and was previously Professor of Business Processing and Knowledge Transfer at the Manchester Metropolitan University Business School. Matthew has held a number of director positions across local and national NHS bodies, including in Finance, Transformation and Improvement. He has written seven publications on sustainable healthcare improvement, finance and business process engineering.