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James Balmain

CEO
Induction Healthcare Group

As CEO of Induction Healthcare Group, a global health tech company, James is driven by the opportunity to use multi-sector digital expertise to help transform UK healthcare provision.  A ‘positive disrupter’ who began in retail leading the transformation from catalogue to online at Shop Direct Group, James is passionate that innovation is contingent on reliable delivery.  Since co-founding Zesty in 2012, Induction’s award-winning patient portal, he has spent the last decade focused on the NHS, launching Induction Healthcare in 2019.  His goal is an Induction platform that provides scalable and robust solutions which deliver pathway efficiency and more patient choice.