Alun Baker


Alun Baker joined GoodShape as CEO in 2021, excited about the service’s unique pairing of tech, data, and human clinical expertise to drive better employee and business health.

Specialising in growth and innovation, Alun is leading GoodShape’s international expansion, and the development of new proprietary digital tools to broaden its impact on enterprise health.

His previous experience comprises management and scaling of a broad range of technology and SaaS companies, including regional leadership at Oracle, Tibco software and Accenture, and as non-exec chairman of four fast-track companies.